Jeff Bezos is quoted as saying “Your brand is what people say about you when you’re not in the room”.

A personal brand is everything that makes you, you. It is the combination of experience you have, the skills you possess, your achievements, your failures, how you talk to others and so much more. Your personal brand is your personality. It is you.

What used to be a platform strictly for posting and applying for jobs, has evolved into an ever-growing and ever-changing ecosystem filled with active and engaged online communities. There really is no place like it if you want to make the most out of your time online and use the internet to benefit your career.